Active Campaign Customer Support

Active Campaign Customer Support

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is utilizing information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this permits you to customise the content in your email projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the factor is since it sounds natural and consists of adequate personalisation (it references that they’re running a company) that people suspect it’s been composed manually. We’ve even gotten a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Customer Support). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, however the offer wasn’t quite best for them.

Active Campaign Customer Support

Among our most responded-to e-mail projects is a simple email that we send out to everyone who attends a Leadformly webinar however doesn’t sign up for an account (Active Campaign Customer Support). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Customer SupportActive Campaign Customer Support

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to immediately move customers between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Customer Support

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better results from their lead capture forms. This automation series takes some pressure off of our support team, as it means that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it’s important that we discover what caused this. In ActiveCampaign, we instantly activate a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success team requirement to consider.

Active Campaign Customer Support

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automatic email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While non-traditional, using marketing automation to simplify our new employee onboarding has actually made this process a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that request a job from our website to complete a brief quiz that informs us more about them and how they fix issues (Active Campaign Customer Support).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It likewise offers us a lot of informative information about candidates. For example, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Customer Support

Active Campaign Customer SupportActive Campaign Customer Support

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we only think about the best applicants to come in for an interview. I used to dislike going after up invoices. While the majority of our clients paid their billings on time, there were always a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting an invoice to be paid (Active Campaign Customer Support). Not just was it just as efficient as me emailing them, it suggested I might stop sending out an email that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glimpse.

Active Campaign Customer Support

Active Campaign Customer SupportActive Campaign Customer Support

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Monitor in many ways, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its plans depending on the number of customers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that adds a number of features consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unrestricted e-mails, unlike Campaign Monitor, which provides both fundamental strategies with minimal emails, and more costly unrestricted plans. Active Campaign Customer Support.

Active Campaign Customer Support

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To start, all you need is your company name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also offers CRM and other features that you may not plan to use, but appear on the dashboard anyway if you’re using the free trial. Active Campaign Customer Support. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Customer Support

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no third party combination. Active Campaign Customer Support.

Before you add any contacts, though, you need to produce a list, just like with Campaign Screen. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, however I had the ability to quickly produce custom fields. You can likewise tag contacts for easy searching. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic template initially.

Active Campaign Customer Support

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their templates are restricted, which is great with me, but their email modifying experience is somewhat easier in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Customer Support

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a spouse – Active Campaign Customer Support. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Active Campaign Customer SupportActive Campaign Customer Support

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Active Campaign Customer Support

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a great option.

Active Campaign Customer Support

I generally do not believe pricing ought to be a significant aspect in deciding the best e-mail marketing platform for your company. Having the right functions for your marketing technique will eventually make up for whatever rate distinctions you discover. However, price is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.