Active Campaign Dashboard

Active Campaign Dashboard

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a company) that individuals think it’s been composed by hand. We’ve even received a great deal of praise from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Dashboard). If somebody opens your email however doesn’t click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Active Campaign Dashboard

Among our most responded-to e-mail campaigns is a simple e-mail that we send to everyone who participates in a Leadformly webinar however does not register for an account (Active Campaign Dashboard). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly because …’.

When we first began purchasing tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign DashboardActive Campaign Dashboard

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move clients between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Dashboard

I have to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our client success team need to consider.

Active Campaign Dashboard

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new employee signs up with Venture Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that use for a task from our website to finish a brief test that informs us more about them and how they solve issues (Active Campaign Dashboard).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the best fit. It likewise provides us a lot of insightful info about candidates. For example, one of our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Dashboard

Active Campaign DashboardActive Campaign Dashboard

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to dislike chasing up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Active Campaign Dashboard). Not only was it just as efficient as me emailing them, it suggested I could stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in at first look.

Active Campaign Dashboard

Active Campaign DashboardActive Campaign Dashboard

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the variety of customers you’re looking to reach. Plans begin at $9 monthly for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that includes a number of features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which provides both standard plans with limited emails, and more costly limitless strategies. Active Campaign Dashboard.

Active Campaign Dashboard

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To start, all you require is your company name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also uses CRM and other features that you might not plan to utilize, however show up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Dashboard. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Dashboard

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another area where it bests Campaign Display, which has no third party integration. Active Campaign Dashboard.

Prior to you add any contacts, though, you need to develop a list, similar to with Campaign Display. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out including email, name, and birthday. It recognized email, however not the other two, but I was able to easily develop customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a fundamental design template initially.

Active Campaign Dashboard

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their design templates are limited, which is great with me, but their email modifying experience is somewhat easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Dashboard

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a spouse – Active Campaign Dashboard. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign DashboardActive Campaign Dashboard

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Dashboard

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than basic broadcasts and automations, AWeber may be a good option.

Active Campaign Dashboard

I typically don’t believe prices must be a significant consider choosing the right email marketing platform for your service. Having the ideal features for your marketing strategy will ultimately offset whatever rate distinctions you find. However, price is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.