Active Campaign Knowledge Base

Active Campaign Knowledge Base

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is using data captured from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a firm) that people suspect it’s been composed by hand. We’ve even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around only send the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Knowledge Base). If somebody opens your e-mail however doesn’t click through to your deal it means that they were interested by your subject line, but the offer wasn’t rather right for them.

Active Campaign Knowledge Base

Among our most responded-to email campaigns is a simple email that we send to everyone who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Knowledge Base). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we first began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign Knowledge BaseActive Campaign Knowledge Base

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation series to instantly move customers in between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Knowledge Base

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better outcomes from their lead capture kinds. This automation series takes some stress off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our client success group need to think of.

Active Campaign Knowledge Base

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While non-traditional, using marketing automation to streamline our new employee onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that obtain a job from our site to complete a brief test that tells us more about them and how they fix problems (Active Campaign Knowledge Base).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the right fit. It likewise offers us a lot of insightful info about candidates. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Knowledge Base

Active Campaign Knowledge BaseActive Campaign Knowledge Base

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with potential prospects, and makes sure that we only consider the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were always a few that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came throughout more as an alert rather than a person requesting an invoice to be paid (Active Campaign Knowledge Base). Not only was it simply as efficient as me emailing them, it meant I might stop sending out an email that I disliked sending– and it saved me time!There are few tools that I completely suggest daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of limitless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially glance.

Active Campaign Knowledge Base

Active Campaign Knowledge BaseActive Campaign Knowledge Base

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its strategies depending on the number of customers you’re aiming to reach. Strategies begin at $9 monthly for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features consisting of customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Display, which provides both standard plans with minimal e-mails, and more expensive unlimited plans. Active Campaign Knowledge Base.

Active Campaign Knowledge Base

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other features that you may not prepare to utilize, but show up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Knowledge Base. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Knowledge Base

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Knowledge Base.

Prior to you include any contacts, however, you have to produce a list, similar to with Campaign Monitor. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily develop custom-made fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a basic template first.

Active Campaign Knowledge Base

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is a little much easier because you can produce inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Knowledge Base

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a partner – Active Campaign Knowledge Base. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Active Campaign Knowledge BaseActive Campaign Knowledge Base

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Active Campaign Knowledge Base

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Knowledge Base

I generally don’t think pricing ought to be a major element in deciding the best e-mail marketing platform for your organisation. Having the best features for your marketing technique will eventually offset whatever price distinctions you find. However, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.