Activecampaign Gravity Forms

Activecampaign Gravity Forms

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using information captured from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals think it’s been composed by hand. We’ve even received a great deal of praise from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Activecampaign Gravity Forms). If somebody opens your email but does not click through to your offer it suggests that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Activecampaign Gravity Forms

One of our most responded-to e-mail projects is an easy e-mail that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (Activecampaign Gravity Forms). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Activecampaign Gravity FormsActivecampaign Gravity Forms

While it’s implied to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move clients between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Activecampaign Gravity Forms

I need to confess, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation series takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our customer success team requirement to consider.

Activecampaign Gravity Forms

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While non-traditional, using marketing automation to simplify our new employee onboarding has actually made this process a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that apply for a job from our website to complete a brief quiz that tells us more about them and how they solve problems (Activecampaign Gravity Forms).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise gives us a lot of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Activecampaign Gravity Forms

Activecampaign Gravity FormsActivecampaign Gravity Forms

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible candidates, and makes sure that we only think about the best applicants to come in for an interview. I used to dislike chasing up billings. While the majority of our customers paid their billings on time, there were always a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting for an invoice to be paid (Activecampaign Gravity Forms). Not only was it simply as reliable as me emailing them, it indicated I could stop sending an email that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

Activecampaign Gravity Forms

Activecampaign Gravity FormsActivecampaign Gravity Forms

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re looking to reach. Plans begin at $9 per month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus plan that adds numerous features consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which uses both fundamental plans with minimal emails, and more costly endless strategies. Activecampaign Gravity Forms.

Activecampaign Gravity Forms

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To get begun, all you need is your company name and email address. Next, you established a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other functions that you may not plan to use, however appear on the control panel anyway if you’re using the totally free trial. Activecampaign Gravity Forms. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Activecampaign Gravity Forms

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Activecampaign Gravity Forms.

Before you add any contacts, however, you have to produce a list, just like with Campaign Display. When you develop a list, you require to provide it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including email, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template first.

Activecampaign Gravity Forms

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, however their email editing experience is somewhat much easier because you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Activecampaign Gravity Forms

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like picking a spouse – Activecampaign Gravity Forms. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Activecampaign Gravity FormsActivecampaign Gravity Forms

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Activecampaign Gravity Forms

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber might be a good choice.

Activecampaign Gravity Forms

I typically don’t believe prices needs to be a significant consider choosing the ideal email marketing platform for your company. Having the ideal functions for your marketing method will eventually offset whatever rate differences you find. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.