Can You Send Emails From Your WordPress Site Using Active Campaign

Can You Send Emails From Your WordPress Site Using Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using information caught from our Leadformly form to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I suspect the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals think it’s been written manually. We’ve even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Can You Send Emails From Your WordPress Site Using Active Campaign). If someone opens your email however does not click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Can You Send Emails From Your WordPress Site Using Active Campaign

Among our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Can You Send Emails From Your WordPress Site Using Active Campaign). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to instantly move customers between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Can You Send Emails From Your WordPress Site Using Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve results from their lead capture kinds. This automation sequence takes some strain off of our support group, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our client success group need to consider.

Can You Send Emails From Your WordPress Site Using Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new employee joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to simplify our brand-new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that get a task from our website to complete a short test that tells us more about them and how they resolve issues (Can You Send Emails From Your WordPress Site Using Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise gives us a great deal of informative details about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Can You Send Emails From Your WordPress Site Using Active Campaign

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we just think about the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Can You Send Emails From Your WordPress Site Using Active Campaign). Not only was it simply as reliable as me emailing them, it meant I might stop sending an e-mail that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of endless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning look.

Can You Send Emails From Your WordPress Site Using Active Campaign

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Strategies start at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that includes a number of features consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which offers both standard strategies with restricted emails, and more expensive limitless plans. Can You Send Emails From Your WordPress Site Using Active Campaign.

Can You Send Emails From Your WordPress Site Using Active Campaign

ActiveCampaign provides a 14-day free trial that does not need a credit card. To begin, all you need is your business name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, but reveal up on the dashboard anyway if you’re utilizing the totally free trial. Can You Send Emails From Your WordPress Site Using Active Campaign. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Can You Send Emails From Your WordPress Site Using Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Can You Send Emails From Your WordPress Site Using Active Campaign.

Before you add any contacts, though, you have to create a list, much like with Campaign Screen. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with including email, name, and birthday. It recognized email, but not the other two, but I had the ability to easily produce custom-made fields. You can likewise tag contacts for simple searching. Click the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental design template first.

Can You Send Emails From Your WordPress Site Using Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is slightly much easier in that you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Can You Send Emails From Your WordPress Site Using Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Can You Send Emails From Your WordPress Site Using Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually already discussed.

Can You Send Emails From Your WordPress Site Using Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber might be a good choice.

Can You Send Emails From Your WordPress Site Using Active Campaign

I typically do not believe pricing must be a significant consider choosing the best email marketing platform for your company. Having the ideal functions for your marketing strategy will eventually offset whatever price differences you find. But, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.