“Crm That Integrates With Active Campaign \”Dropbox\””

“Crm That Integrates With Active Campaign \”Dropbox\””

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually experimented with a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people suspect it’s been composed by hand. We’ve even received a lot of praise from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails twice, but the 2nd time around only send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (“Crm That Integrates With Active Campaign \”Dropbox\””). If somebody opens your email but does not click through to your deal it indicates that they were interested by your subject line, however the offer wasn’t quite best for them.

“Crm That Integrates With Active Campaign \”Dropbox\””

Among our most responded-to e-mail campaigns is a basic e-mail that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (“Crm That Integrates With Active Campaign \”Dropbox\””). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

“Crm That Integrates With Active Campaign \”Dropbox\””

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

“Crm That Integrates With Active Campaign \”Dropbox\””

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get much better results from their lead capture kinds. This automation series takes some pressure off of our support team, as it means that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our consumer success group requirement to think of.

“Crm That Integrates With Active Campaign \”Dropbox\””

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new staff member joins Venture Harbour, an automated email series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a task from our site to finish a short test that informs us more about them and how they fix problems (“Crm That Integrates With Active Campaign \”Dropbox\””).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It likewise gives us a lot of insightful information about candidates. For instance, among our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

“Crm That Integrates With Active Campaign \”Dropbox\””

“Crm That Integrates With Active Campaign \”Dropbox\””

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we just think about the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were always a few that required a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting for an invoice to be paid (“Crm That Integrates With Active Campaign \”Dropbox\””). Not only was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I totally recommend daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including limitless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in in the beginning glimpse.

“Crm That Integrates With Active Campaign \”Dropbox\””

“Crm That Integrates With Active Campaign \”Dropbox\””

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its strategies depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 per month for approximately 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that includes several functions including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which provides both fundamental plans with minimal e-mails, and more costly limitless strategies. “Crm That Integrates With Active Campaign \”Dropbox\””.

“Crm That Integrates With Active Campaign \”Dropbox\””

ActiveCampaign provides a 14-day free trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s hard to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also provides CRM and other features that you might not prepare to use, but reveal up on the dashboard anyhow if you’re using the free trial. “Crm That Integrates With Active Campaign \”Dropbox\””. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

“Crm That Integrates With Active Campaign \”Dropbox\””

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party combination. “Crm That Integrates With Active Campaign \”Dropbox\””.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Display. When you produce a list, you need to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly produce custom fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a fundamental design template initially.

“Crm That Integrates With Active Campaign \”Dropbox\””

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are restricted, which is fine with me, however their email modifying experience is slightly much easier because you can produce inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

“Crm That Integrates With Active Campaign \”Dropbox\””

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a partner – “Crm That Integrates With Active Campaign \”Dropbox\””. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

“Crm That Integrates With Active Campaign \”Dropbox\””

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve already pointed out.

“Crm That Integrates With Active Campaign \”Dropbox\””

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber may be an excellent option.

“Crm That Integrates With Active Campaign \”Dropbox\””

I normally don’t think rates needs to be a significant consider choosing the ideal e-mail marketing platform for your organisation. Having the right functions for your marketing strategy will ultimately offset whatever cost distinctions you discover. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Crm That Integrates With Active Campaign “Dropbox”

Crm That Integrates With Active Campaign “Dropbox”

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that people presume it’s been composed by hand. We’ve even received a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, but the 2nd time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Crm That Integrates With Active Campaign “Dropbox”). If someone opens your e-mail however does not click through to your deal it means that they were captivated by your subject line, but the offer wasn’t quite right for them.

Crm That Integrates With Active Campaign “Dropbox”

Among our most responded-to e-mail projects is a basic email that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Crm That Integrates With Active Campaign “Dropbox”). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly because …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Crm That Integrates With Active Campaign Crm That Integrates With Active Campaign “Dropbox”

While it’s suggested to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move customers in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Crm That Integrates With Active Campaign “Dropbox”

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve results from their lead capture forms. This automation sequence takes some strain off of our assistance team, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s easy however is one less thing that our customer success group requirement to consider.

Crm That Integrates With Active Campaign “Dropbox”

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker signs up with Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While non-traditional, using marketing automation to streamline our brand-new employee onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our website to complete a short quiz that informs us more about them and how they solve issues (Crm That Integrates With Active Campaign “Dropbox”).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the right fit. It also provides us a great deal of insightful information about candidates. For example, one of our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Crm That Integrates With Active Campaign “Dropbox”

Crm That Integrates With Active Campaign Crm That Integrates With Active Campaign “Dropbox”

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and makes sure that we just think about the best candidates to come in for an interview. I utilized to dislike chasing up invoices. While most of our clients paid their invoices on time, there were constantly a few that required a push or two.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for a billing to be paid (Crm That Integrates With Active Campaign “Dropbox”). Not only was it just as efficient as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in at very first glimpse.

Crm That Integrates With Active Campaign “Dropbox”

Crm That Integrates With Active Campaign Crm That Integrates With Active Campaign “Dropbox”

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending on the number of subscribers you’re aiming to reach. Plans begin at $9 per month for up to 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes several functions consisting of client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unrestricted e-mails, unlike Campaign Screen, which provides both basic plans with minimal e-mails, and more costly unrestricted plans. Crm That Integrates With Active Campaign “Dropbox”.

Crm That Integrates With Active Campaign “Dropbox”

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To start, all you need is your business name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glimpse. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other features that you might not prepare to utilize, but appear on the dashboard anyway if you’re utilizing the free trial. Crm That Integrates With Active Campaign “Dropbox”. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Crm That Integrates With Active Campaign “Dropbox”

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another area where it bests Campaign Display, which has no 3rd party integration. Crm That Integrates With Active Campaign “Dropbox”.

Prior to you add any contacts, however, you have to develop a list, much like with Campaign Display. When you develop a list, you need to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I had the ability to quickly produce customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard design template first.

Crm That Integrates With Active Campaign “Dropbox”

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Crm That Integrates With Active Campaign “Dropbox”

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles picking a partner – Crm That Integrates With Active Campaign “Dropbox”. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Crm That Integrates With Active Campaign Crm That Integrates With Active Campaign “Dropbox”

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually already discussed.

Crm That Integrates With Active Campaign “Dropbox”

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be a good choice.

Crm That Integrates With Active Campaign “Dropbox”

I normally don’t believe pricing needs to be a significant consider deciding the right e-mail marketing platform for your organisation. Having the right functions for your marketing strategy will ultimately make up for whatever rate differences you discover. However, price is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.