Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With Outlook

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the reason is since it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed by hand. We’ve even received a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around just send out the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Does Active Campaign Integrate With Outlook). If somebody opens your e-mail however does not click through to your offer it indicates that they were interested by your subject line, but the offer wasn’t rather ideal for them.

Does Active Campaign Integrate With Outlook

Among our most responded-to email campaigns is an easy email that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Does Active Campaign Integrate With Outlook). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly because …’.

When we first began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to instantly move customers in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Does Active Campaign Integrate With Outlook

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better results from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s important that we discover what caused this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success team need to think about.

Does Active Campaign Integrate With Outlook

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new worker signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has actually made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our website to complete a short test that informs us more about them and how they resolve issues (Does Active Campaign Integrate With Outlook).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the best fit. It also provides us a great deal of insightful information about prospects. For example, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with possible prospects, and guarantees that we just think about the best applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and came across more as an alert instead of a person requesting for a billing to be paid (Does Active Campaign Integrate With Outlook). Not just was it just as efficient as me emailing them, it meant I could stop sending an email that I hated sending out– and it saved me time!There are few tools that I totally recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of limitless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in at very first glimpse.

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending upon the number of subscribers you’re wanting to reach. Plans begin at $9 each month for approximately 500 contacts and endless emails. At each customer level, you can upgrade to a Plus plan that includes several features including customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include endless e-mails, unlike Campaign Monitor, which offers both fundamental plans with restricted emails, and more costly limitless strategies. Does Active Campaign Integrate With Outlook.

Does Active Campaign Integrate With Outlook

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get going, all you require is your business name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s tough to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however reveal up on the control panel anyway if you’re using the totally free trial. Does Active Campaign Integrate With Outlook. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Does Active Campaign Integrate With Outlook

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Does Active Campaign Integrate With Outlook.

Prior to you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you produce a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out including email, name, and birthday. It recognized email, but not the other 2, however I had the ability to easily produce custom fields. You can also tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic template initially.

Does Active Campaign Integrate With Outlook

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat easier because you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Does Active Campaign Integrate With Outlook

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a partner – Does Active Campaign Integrate With Outlook. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Does Active Campaign Integrate With Outlook

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be an excellent option.

Does Active Campaign Integrate With Outlook

I normally do not think prices should be a major consider deciding the ideal e-mail marketing platform for your organisation. Having the right features for your marketing technique will eventually offset whatever cost distinctions you find. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.