Does Active Campaign Offer Landing Pages

Does Active Campaign Offer Landing Pages

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using information caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to customise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I suspect the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that individuals presume it’s been composed by hand. We’ve even received a lot of praise from people who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the 2nd time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Does Active Campaign Offer Landing Pages). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t quite best for them.

Does Active Campaign Offer Landing Pages

Among our most responded-to email projects is a basic email that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (Does Active Campaign Offer Landing Pages). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that many of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Does Active Campaign Offer Landing PagesDoes Active Campaign Offer Landing Pages

While it’s indicated to be used for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation sequences to instantly move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Does Active Campaign Offer Landing Pages

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get much better results from their lead capture forms. This automation sequence takes some strain off of our support group, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s crucial that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s simple but is one less thing that our customer success group need to think of.

Does Active Campaign Offer Landing Pages

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new employee joins Venture Harbour, an automated email series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that get a job from our site to finish a short quiz that informs us more about them and how they fix problems (Does Active Campaign Offer Landing Pages).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a lot of informative info about prospects. For instance, one of our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Does Active Campaign Offer Landing Pages

Does Active Campaign Offer Landing PagesDoes Active Campaign Offer Landing Pages

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential prospects, and makes sure that we just think about the best applicants to come in for an interview. I used to hate going after up invoices. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert rather than an individual requesting for a billing to be paid (Does Active Campaign Offer Landing Pages). Not only was it just as reliable as me emailing them, it meant I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest on an everyday basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in at very first glance.

Does Active Campaign Offer Landing Pages

Does Active Campaign Offer Landing PagesDoes Active Campaign Offer Landing Pages

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its plans depending on the number of subscribers you’re aiming to reach. Plans start at $9 per month for approximately 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that includes numerous features including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Screen, which offers both standard strategies with restricted e-mails, and more pricey limitless strategies. Does Active Campaign Offer Landing Pages.

Does Active Campaign Offer Landing Pages

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To begin, all you require is your business name and email address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other features that you might not plan to utilize, however reveal up on the dashboard anyhow if you’re using the totally free trial. Does Active Campaign Offer Landing Pages. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Does Active Campaign Offer Landing Pages

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Does Active Campaign Offer Landing Pages.

Before you add any contacts, however, you have to create a list, just like with Campaign Monitor. When you develop a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with including e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I had the ability to quickly develop custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a fundamental design template first.

Does Active Campaign Offer Landing Pages

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, however their email editing experience is a little easier because you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Does Active Campaign Offer Landing Pages

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like picking a partner – Does Active Campaign Offer Landing Pages. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Does Active Campaign Offer Landing PagesDoes Active Campaign Offer Landing Pages

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually already mentioned.

Does Active Campaign Offer Landing Pages

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be an excellent option.

Does Active Campaign Offer Landing Pages

I generally don’t believe prices ought to be a major consider choosing the ideal e-mail marketing platform for your company. Having the ideal features for your marketing technique will eventually make up for whatever cost distinctions you find. But, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.