How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is utilizing information captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Essentially, this allows you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that individuals presume it’s been composed by hand. We’ve even received a lot of praise from individuals who have actually identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the 2nd time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (How Do I Access The Content Library In Active Campaign?). If somebody opens your email however doesn’t click through to your offer it indicates that they were interested by your subject line, however the offer wasn’t quite best for them.

How Do I Access The Content Library In Active Campaign?

Among our most responded-to email projects is a basic email that we send to everyone who attends a Leadformly webinar but does not sign up for an account (How Do I Access The Content Library In Active Campaign?). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we initially began purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move clients between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

How Do I Access The Content Library In Active Campaign?

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get much better arise from their lead capture types. This automation series takes some stress off of our assistance group, as it implies that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy but is one less thing that our client success group need to think of.

How Do I Access The Content Library In Active Campaign?

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automated e-mail series is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a short test that tells us more about them and how they fix problems (How Do I Access The Content Library In Active Campaign?).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It also provides us a lot of insightful details about prospects. For example, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we only think about the extremely best applicants to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that required a push or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting for an invoice to be paid (How Do I Access The Content Library In Active Campaign?). Not only was it just as reliable as me emailing them, it meant I could stop sending out an email that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unlimited emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in initially glance.

How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The business arranges its plans depending on the variety of subscribers you’re seeking to reach. Strategies begin at $9 each month for up to 500 contacts and endless emails. At each customer level, you can update to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which offers both fundamental strategies with limited e-mails, and more costly endless plans. How Do I Access The Content Library In Active Campaign?.

How Do I Access The Content Library In Active Campaign?

ActiveCampaign offers a 14-day free trial that does not need a credit card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign also uses CRM and other features that you may not plan to utilize, however show up on the control panel anyhow if you’re utilizing the free trial. How Do I Access The Content Library In Active Campaign?. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

How Do I Access The Content Library In Active Campaign?

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. How Do I Access The Content Library In Active Campaign?.

Prior to you add any contacts, though, you need to develop a list, much like with Campaign Display. When you produce a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried including e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to easily create custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a fundamental template initially.

How Do I Access The Content Library In Active Campaign?

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is somewhat easier because you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

How Do I Access The Content Library In Active Campaign?

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – How Do I Access The Content Library In Active Campaign?. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

How Do I Access The Content Library In Active Campaign?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform just since it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be a great option.

How Do I Access The Content Library In Active Campaign?

I usually do not believe prices ought to be a major consider choosing the right e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately offset whatever rate differences you discover. However, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.