How To Access Content Library In Active Campaign

How To Access Content Library In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is utilizing information caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this enables you to customise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people believe it’s been written by hand. We’ve even gotten a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (How To Access Content Library In Active Campaign). If somebody opens your email but doesn’t click through to your offer it indicates that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

How To Access Content Library In Active Campaign

One of our most responded-to email projects is a simple e-mail that we send out to everybody who attends a Leadformly webinar however does not register for an account (How To Access Content Library In Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly because …’.

When we initially began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

How To Access Content Library In Active CampaignHow To Access Content Library In Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation series to immediately move customers between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

How To Access Content Library In Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture kinds. This automation series takes some strain off of our assistance group, as it indicates that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our customer success group requirement to consider.

How To Access Content Library In Active Campaign

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new staff member joins Endeavor Harbour, an automated email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger image vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that apply for a task from our website to finish a short test that tells us more about them and how they solve problems (How To Access Content Library In Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the right fit. It likewise provides us a great deal of informative information about prospects. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

How To Access Content Library In Active Campaign

How To Access Content Library In Active CampaignHow To Access Content Library In Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and ensures that we only consider the absolute best candidates to come in for an interview. I utilized to dislike going after up invoices. While the bulk of our clients paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting a billing to be paid (How To Access Content Library In Active Campaign). Not just was it simply as efficient as me emailing them, it meant I could stop sending an email that I hated sending– and it saved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in at first glance.

How To Access Content Library In Active Campaign

How To Access Content Library In Active CampaignHow To Access Content Library In Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re seeking to reach. Plans begin at $9 monthly for approximately 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that adds several functions consisting of customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Monitor, which uses both fundamental strategies with limited e-mails, and more expensive unlimited plans. How To Access Content Library In Active Campaign.

How To Access Content Library In Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other features that you may not prepare to utilize, however reveal up on the control panel anyway if you’re utilizing the complimentary trial. How To Access Content Library In Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

How To Access Content Library In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. How To Access Content Library In Active Campaign.

Prior to you include any contacts, though, you need to create a list, similar to with Campaign Screen. When you create a list, you need to provide it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I experimented with adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly produce customized fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic design template first.

How To Access Content Library In Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail editing experience is a little simpler in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

How To Access Content Library In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a spouse – How To Access Content Library In Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

How To Access Content Library In Active CampaignHow To Access Content Library In Active Campaign

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

How To Access Content Library In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be an excellent option.

How To Access Content Library In Active Campaign

I generally do not believe prices needs to be a major factor in deciding the right email marketing platform for your organisation. Having the best features for your marketing technique will eventually make up for whatever price distinctions you find. However, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.