How To Add Contacts From One List To Another Active Campaign

How To Add Contacts From One List To Another Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using information caught from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I believe the factor is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been written manually. We’ve even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, however the 2nd time around just send out the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (How To Add Contacts From One List To Another Active Campaign). If someone opens your e-mail but doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t quite ideal for them.

How To Add Contacts From One List To Another Active Campaign

One of our most responded-to e-mail projects is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (How To Add Contacts From One List To Another Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we initially started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

How To Add Contacts From One List To Another Active CampaignHow To Add Contacts From One List To Another Active Campaign

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move customers between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

How To Add Contacts From One List To Another Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get better arise from their lead capture types. This automation series takes some stress off of our support group, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our consumer success group requirement to think of.

How To Add Contacts From One List To Another Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our new employee onboarding has actually made this procedure a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that request a task from our website to finish a brief quiz that tells us more about them and how they resolve problems (How To Add Contacts From One List To Another Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also offers us a lot of insightful info about prospects. For instance, one of our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

How To Add Contacts From One List To Another Active Campaign

How To Add Contacts From One List To Another Active CampaignHow To Add Contacts From One List To Another Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only think about the best candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our clients paid their billings on time, there were constantly a few that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than an individual asking for an invoice to be paid (How To Add Contacts From One List To Another Active Campaign). Not only was it simply as effective as me emailing them, it implied I might stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in in the beginning glance.

How To Add Contacts From One List To Another Active Campaign

How To Add Contacts From One List To Another Active CampaignHow To Add Contacts From One List To Another Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The business arranges its plans depending upon the variety of subscribers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes a number of features including consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Screen, which uses both fundamental strategies with limited emails, and more pricey unrestricted strategies. How To Add Contacts From One List To Another Active Campaign.

How To Add Contacts From One List To Another Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not require a credit card. To start, all you need is your company name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, but reveal up on the control panel anyhow if you’re utilizing the complimentary trial. How To Add Contacts From One List To Another Active Campaign. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

How To Add Contacts From One List To Another Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. How To Add Contacts From One List To Another Active Campaign.

Before you include any contacts, however, you have to produce a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I checked out adding email, name, and birthday. It recognized email, but not the other 2, but I was able to quickly develop customized fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a fundamental design template initially.

How To Add Contacts From One List To Another Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is slightly much easier in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Add Contacts From One List To Another Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a spouse – How To Add Contacts From One List To Another Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

How To Add Contacts From One List To Another Active CampaignHow To Add Contacts From One List To Another Active Campaign

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I have actually already discussed.

How To Add Contacts From One List To Another Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform simply because it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be a good option.

How To Add Contacts From One List To Another Active Campaign

I usually don’t think rates ought to be a significant consider deciding the ideal email marketing platform for your business. Having the ideal functions for your marketing method will ultimately make up for whatever price distinctions you discover. However, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.