How To Integrate Active Campaign With Facebook Lead Ads

How To Integrate Active Campaign With Facebook Lead Ads

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is using data caught from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I suspect the factor is since it sounds natural and includes sufficient personalisation (it referrals that they’re running a company) that individuals believe it’s been composed by hand. We have actually even gotten a great deal of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (How To Integrate Active Campaign With Facebook Lead Ads). If somebody opens your e-mail however does not click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t rather best for them.

How To Integrate Active Campaign With Facebook Lead Ads

One of our most responded-to email projects is an easy email that we send out to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (How To Integrate Active Campaign With Facebook Lead Ads). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly because …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

How To Integrate Active Campaign With Facebook Lead AdsHow To Integrate Active Campaign With Facebook Lead Ads

While it’s indicated to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients in between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

How To Integrate Active Campaign With Facebook Lead Ads

I have to confess, gathering NPS scores in ActiveCampaign is not simple. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture types. This automation sequence takes some stress off of our assistance group, as it suggests that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success group need to think of.

How To Integrate Active Campaign With Facebook Lead Ads

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member signs up with Endeavor Harbour, an automatic e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to streamline our new staff member onboarding has actually made this process a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our site to finish a brief test that informs us more about them and how they fix problems (How To Integrate Active Campaign With Facebook Lead Ads).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the best fit. It also gives us a great deal of informative details about prospects. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

How To Integrate Active Campaign With Facebook Lead Ads

How To Integrate Active Campaign With Facebook Lead AdsHow To Integrate Active Campaign With Facebook Lead Ads

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective candidates, and makes sure that we only consider the absolute best candidates to come in for an interview. I utilized to hate going after up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a nudge or more.

By sending out the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (How To Integrate Active Campaign With Facebook Lead Ads). Not just was it just as efficient as me emailing them, it meant I could stop sending out an email that I hated sending– and it saved me time!There are few tools that I wholeheartedly advise on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unrestricted emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning look.

How To Integrate Active Campaign With Facebook Lead Ads

How To Integrate Active Campaign With Facebook Lead AdsHow To Integrate Active Campaign With Facebook Lead Ads

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its plans depending on the number of customers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that adds several features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unrestricted e-mails, unlike Campaign Monitor, which provides both fundamental plans with limited emails, and more costly endless strategies. How To Integrate Active Campaign With Facebook Lead Ads.

How To Integrate Active Campaign With Facebook Lead Ads

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you require is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glance. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise uses CRM and other functions that you might not prepare to use, but appear on the dashboard anyhow if you’re using the totally free trial. How To Integrate Active Campaign With Facebook Lead Ads. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

How To Integrate Active Campaign With Facebook Lead Ads

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. How To Integrate Active Campaign With Facebook Lead Ads.

Before you add any contacts, though, you have to develop a list, much like with Campaign Display. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to easily develop customized fields. You can also tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental template initially.

How To Integrate Active Campaign With Facebook Lead Ads

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their email modifying experience is somewhat easier in that you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

How To Integrate Active Campaign With Facebook Lead Ads

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform is like choosing a spouse – How To Integrate Active Campaign With Facebook Lead Ads. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

How To Integrate Active Campaign With Facebook Lead AdsHow To Integrate Active Campaign With Facebook Lead Ads

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

How To Integrate Active Campaign With Facebook Lead Ads

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform just due to the fact that it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require much more than standard broadcasts and automations, AWeber may be a good option.

How To Integrate Active Campaign With Facebook Lead Ads

I generally do not think pricing should be a significant consider deciding the ideal e-mail marketing platform for your organisation. Having the ideal functions for your marketing method will eventually offset whatever cost distinctions you discover. However, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.