How To Send A Survey On Active Campaign

How To Send A Survey On Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this permits you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that individuals suspect it’s been composed by hand. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (How To Send A Survey On Active Campaign). If somebody opens your email but does not click through to your deal it indicates that they were fascinated by your subject line, but the deal wasn’t quite ideal for them.

How To Send A Survey On Active Campaign

Among our most responded-to email campaigns is a basic email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (How To Send A Survey On Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first began buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

How To Send A Survey On Active CampaignHow To Send A Survey On Active Campaign

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move customers between various steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

How To Send A Survey On Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve outcomes from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it means that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our client success group need to think of.

How To Send A Survey On Active Campaign

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to simplify our new worker onboarding has actually made this process a lot easier. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our website to finish a short test that informs us more about them and how they solve problems (How To Send A Survey On Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It also gives us a lot of informative details about prospects. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

How To Send A Survey On Active Campaign

How To Send A Survey On Active CampaignHow To Send A Survey On Active Campaign

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and makes sure that we only consider the best applicants to come in for an interview. I used to hate chasing after up invoices. While most of our customers paid their billings on time, there were always a few that needed a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (How To Send A Survey On Active Campaign). Not only was it simply as efficient as me emailing them, it indicated I could stop sending an email that I hated sending– and it saved me time!There are few tools that I completely recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glance.

How To Send A Survey On Active Campaign

How To Send A Survey On Active CampaignHow To Send A Survey On Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its strategies depending on the number of customers you’re seeking to reach. Plans begin at $9 monthly for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that adds a number of functions including client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include endless emails, unlike Campaign Monitor, which uses both basic strategies with restricted emails, and more expensive unrestricted strategies. How To Send A Survey On Active Campaign.

How To Send A Survey On Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise offers CRM and other features that you may not plan to utilize, however show up on the dashboard anyway if you’re utilizing the totally free trial. How To Send A Survey On Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

How To Send A Survey On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party integration. How To Send A Survey On Active Campaign.

Before you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I attempted out including e-mail, name, and birthday. It recognized email, however not the other 2, but I had the ability to easily create custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, offered you make a fundamental template first.

How To Send A Survey On Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat much easier because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

How To Send A Survey On Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a partner – How To Send A Survey On Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

How To Send A Survey On Active CampaignHow To Send A Survey On Active Campaign

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

How To Send A Survey On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply because it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber may be a great option.

How To Send A Survey On Active Campaign

I usually do not think pricing needs to be a significant aspect in choosing the best email marketing platform for your service. Having the ideal functions for your marketing method will ultimately make up for whatever cost distinctions you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.