How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this permits you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people suspect it’s been composed manually. We have actually even received a great deal of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, just send all of your emails two times, but the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (How To Send Free Holiday Cards On Active Campaign). If someone opens your e-mail but doesn’t click through to your deal it implies that they were interested by your subject line, however the offer wasn’t quite best for them.

How To Send Free Holiday Cards On Active Campaign

One of our most responded-to email projects is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however doesn’t register for an account (How To Send Free Holiday Cards On Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly because …’.

When we first started purchasing tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

How To Send Free Holiday Cards On Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get better arise from their lead capture forms. This automation sequence takes some pressure off of our support group, as it implies that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success group requirement to think of.

How To Send Free Holiday Cards On Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, using marketing automation to streamline our brand-new employee onboarding has actually made this process a lot simpler. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a task from our site to finish a short test that informs us more about them and how they solve problems (How To Send Free Holiday Cards On Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also gives us a great deal of informative details about prospects. For example, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and ensures that we only consider the best candidates to come in for an interview. I used to hate chasing up billings. While the bulk of our customers paid their invoices on time, there were constantly a couple of that needed a nudge or two.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (How To Send Free Holiday Cards On Active Campaign). Not just was it simply as effective as me emailing them, it meant I could stop sending an email that I hated sending– and it saved me time!There are few tools that I totally suggest on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of limitless e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be hard to take in in the beginning glimpse.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending upon the number of customers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous functions consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unlimited emails, unlike Campaign Monitor, which provides both basic strategies with limited e-mails, and more costly unrestricted plans. How To Send Free Holiday Cards On Active Campaign.

How To Send Free Holiday Cards On Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To begin, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also offers CRM and other features that you might not plan to use, but reveal up on the dashboard anyway if you’re using the complimentary trial. How To Send Free Holiday Cards On Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

How To Send Free Holiday Cards On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and lots of more. This is another area where it bests Campaign Screen, which has no 3rd party combination. How To Send Free Holiday Cards On Active Campaign.

Before you add any contacts, though, you have to produce a list, simply like with Campaign Monitor. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly produce custom fields. You can also tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template first.

How To Send Free Holiday Cards On Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

How To Send Free Holiday Cards On Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform resembles choosing a partner – How To Send Free Holiday Cards On Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I have actually already discussed.

How To Send Free Holiday Cards On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform simply because it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be an excellent choice.

How To Send Free Holiday Cards On Active Campaign

I normally do not believe pricing needs to be a significant consider choosing the right e-mail marketing platform for your service. Having the best features for your marketing strategy will ultimately offset whatever cost distinctions you discover. However, price is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.