How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing data recorded from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the factor is since it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that individuals suspect it’s been composed manually. We have actually even gotten a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How To Use A Picture As The Background In Active Campaign). If somebody opens your e-mail but doesn’t click through to your deal it means that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

How To Use A Picture As The Background In Active Campaign

Among our most responded-to e-mail campaigns is a simple email that we send to everyone who attends a Leadformly webinar but does not register for an account (How To Use A Picture As The Background In Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to use Leadformly since …’.

When we first started buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to instantly move clients between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

How To Use A Picture As The Background In Active Campaign

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture forms. This automation sequence takes some strain off of our support group, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our customer success team requirement to think of.

How To Use A Picture As The Background In Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automated e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this procedure a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that use for a task from our site to complete a short test that informs us more about them and how they resolve problems (How To Use A Picture As The Background In Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of insightful details about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential prospects, and makes sure that we just think about the absolute best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert instead of a person requesting a billing to be paid (How To Use A Picture As The Background In Active Campaign). Not just was it simply as effective as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glance.

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending on the variety of customers you’re seeking to reach. Strategies begin at $9 each month for up to 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions consisting of client relationship management (CRM), a custom domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Campaign Screen, which offers both basic plans with minimal emails, and more pricey unlimited plans. How To Use A Picture As The Background In Active Campaign.

How To Use A Picture As The Background In Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To begin, all you require is your business name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign also provides CRM and other features that you might not plan to use, but appear on the control panel anyway if you’re using the complimentary trial. How To Use A Picture As The Background In Active Campaign. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

How To Use A Picture As The Background In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Display, which has no third celebration combination. How To Use A Picture As The Background In Active Campaign.

Prior to you add any contacts, though, you need to create a list, similar to with Campaign Display. When you develop a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to quickly produce custom fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental design template first.

How To Use A Picture As The Background In Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their email modifying experience is slightly easier in that you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Use A Picture As The Background In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles picking a partner – How To Use A Picture As The Background In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I’ve currently pointed out.

How To Use A Picture As The Background In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little company with 5,000 customers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a good option.

How To Use A Picture As The Background In Active Campaign

I usually don’t believe pricing must be a significant aspect in deciding the ideal e-mail marketing platform for your company. Having the best functions for your marketing strategy will eventually offset whatever rate differences you find. But, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning out. MailChimp, is free below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.