How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi Theme

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using data recorded from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the content in your email projects using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people believe it’s been written by hand. We have actually even received a great deal of praise from individuals who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send the email to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (How To Use Active Campaign With Divi Theme). If someone opens your e-mail but does not click through to your deal it indicates that they were interested by your subject line, but the deal wasn’t quite ideal for them.

How To Use Active Campaign With Divi Theme

Among our most responded-to e-mail projects is an easy email that we send to everybody who participates in a Leadformly webinar however does not register for an account (How To Use Active Campaign With Divi Theme). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we first began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move customers in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

How To Use Active Campaign With Divi Theme

I need to confess, gathering NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better results from their lead capture types. This automation series takes some pressure off of our assistance group, as it indicates that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s important that we learn what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our customer success team requirement to believe about.

How To Use Active Campaign With Divi Theme

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a new worker signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that obtain a job from our website to finish a short quiz that informs us more about them and how they solve problems (How To Use Active Campaign With Divi Theme).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise gives us a great deal of informative info about prospects. For example, one of our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and makes sure that we only think about the best candidates to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that required a nudge or more.

By sending the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and came throughout more as an alert instead of an individual asking for an invoice to be paid (How To Use Active Campaign With Divi Theme). Not only was it just as efficient as me emailing them, it implied I might stop sending an email that I disliked sending out– and it saved me time!There are few tools that I totally advise on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in in the beginning glimpse.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its strategies depending upon the number of subscribers you’re seeking to reach. Plans begin at $9 each month for up to 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of functions consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted e-mails, unlike Campaign Screen, which provides both standard plans with restricted e-mails, and more costly unrestricted plans. How To Use Active Campaign With Divi Theme.

How To Use Active Campaign With Divi Theme

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also uses CRM and other features that you might not prepare to utilize, but appear on the control panel anyhow if you’re utilizing the complimentary trial. How To Use Active Campaign With Divi Theme. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related functions.

How To Use Active Campaign With Divi Theme

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. How To Use Active Campaign With Divi Theme.

Before you add any contacts, though, you need to develop a list, similar to with Campaign Display. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I tried adding e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly create custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental template first.

How To Use Active Campaign With Divi Theme

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their templates are limited, which is great with me, however their e-mail editing experience is slightly simpler because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

How To Use Active Campaign With Divi Theme

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – How To Use Active Campaign With Divi Theme. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

How To Use Active Campaign With Divi Theme

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform just because it’s more affordable on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber may be an excellent option.

How To Use Active Campaign With Divi Theme

I normally do not think pricing should be a major consider choosing the right e-mail marketing platform for your organisation. Having the best functions for your marketing strategy will eventually offset whatever price differences you find. However, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.