How To Use Divi With Active Campaign

How To Use Divi With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this enables you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I think the reason is since it sounds natural and includes adequate personalisation (it references that they’re running a company) that people presume it’s been written by hand. We have actually even gotten a lot of appreciation from people who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (How To Use Divi With Active Campaign). If somebody opens your email however does not click through to your deal it suggests that they were fascinated by your subject line, however the deal wasn’t rather right for them.

How To Use Divi With Active Campaign

One of our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (How To Use Divi With Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation series to automatically move customers between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

How To Use Divi With Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve arise from their lead capture forms. This automation series takes some stress off of our assistance group, as it suggests that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s easy but is one less thing that our client success team requirement to think of.

How To Use Divi With Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee signs up with Venture Harbour, an automated email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our brand-new staff member onboarding has made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a task from our site to finish a short test that informs us more about them and how they solve problems (How To Use Divi With Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise offers us a lot of insightful info about candidates. For instance, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

How To Use Divi With Active Campaign

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing up billings. While the bulk of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person requesting for a billing to be paid (How To Use Divi With Active Campaign). Not just was it simply as efficient as me emailing them, it suggested I could stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I completely advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in in the beginning glimpse.

How To Use Divi With Active Campaign

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Display in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re looking to reach. Strategies begin at $9 monthly for up to 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes several functions including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Monitor, which offers both basic plans with limited e-mails, and more pricey unrestricted strategies. How To Use Divi With Active Campaign.

How To Use Divi With Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you may not prepare to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. How To Use Divi With Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

How To Use Divi With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. How To Use Divi With Active Campaign.

Before you include any contacts, however, you need to develop a list, much like with Campaign Monitor. When you develop a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a fundamental template initially.

How To Use Divi With Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Use Divi With Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles choosing a partner – How To Use Divi With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

How To Use Divi With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be a great choice.

How To Use Divi With Active Campaign

I usually do not think pricing should be a major consider deciding the best e-mail marketing platform for your business. Having the ideal functions for your marketing method will ultimately offset whatever rate differences you discover. But, cost is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.