Sync Gmail Contacts With Active Campaign

Sync Gmail Contacts With Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data caught from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals believe it’s been composed manually. We’ve even received a lot of praise from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the 2nd time around only send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Sync Gmail Contacts With Active Campaign). If someone opens your e-mail however does not click through to your offer it indicates that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Sync Gmail Contacts With Active Campaign

Among our most responded-to e-mail projects is a basic e-mail that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Sync Gmail Contacts With Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to use Leadformly since …’.

When we initially started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Sync Gmail Contacts With Active CampaignSync Gmail Contacts With Active Campaign

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to instantly move customers in between various steps of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Sync Gmail Contacts With Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better results from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our client success group need to think about.

Sync Gmail Contacts With Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that look for a job from our site to finish a short quiz that tells us more about them and how they solve issues (Sync Gmail Contacts With Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the right fit. It also gives us a great deal of insightful details about prospects. For instance, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Sync Gmail Contacts With Active Campaign

Sync Gmail Contacts With Active CampaignSync Gmail Contacts With Active Campaign

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with possible candidates, and ensures that we just consider the best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting an invoice to be paid (Sync Gmail Contacts With Active Campaign). Not only was it just as efficient as me emailing them, it suggested I could stop sending out an e-mail that I hated sending– and it saved me time!There are few tools that I completely advise every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially glance.

Sync Gmail Contacts With Active Campaign

Sync Gmail Contacts With Active CampaignSync Gmail Contacts With Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its plans depending upon the variety of customers you’re aiming to reach. Plans start at $9 each month for approximately 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which uses both standard plans with limited emails, and more costly unlimited strategies. Sync Gmail Contacts With Active Campaign.

Sync Gmail Contacts With Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To start, all you need is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also provides CRM and other functions that you might not prepare to use, but reveal up on the dashboard anyway if you’re using the free trial. Sync Gmail Contacts With Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Sync Gmail Contacts With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Sync Gmail Contacts With Active Campaign.

Before you include any contacts, however, you have to develop a list, just like with Campaign Screen. When you create a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried out adding email, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily create custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental design template initially.

Sync Gmail Contacts With Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly much easier because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Sync Gmail Contacts With Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an e-mail marketing platform resembles choosing a spouse – Sync Gmail Contacts With Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Sync Gmail Contacts With Active CampaignSync Gmail Contacts With Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I have actually currently pointed out.

Sync Gmail Contacts With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t require much more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Sync Gmail Contacts With Active Campaign

I generally don’t believe prices must be a major element in deciding the ideal email marketing platform for your organisation. Having the right features for your marketing strategy will ultimately offset whatever price differences you find. But, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.